42.8K
Daily Active Users
+5.7% vs last week
18m 32s
Avg. Session Duration
+1m 12s
73%
Feature Adoption Rate
+4pp
4.6/5
In-App NPS Score
-0.1 (Tim's fault)
Activity Heatmap (DAU by Day & Hour)
6am
9am
12pm
3pm
6pm
9pm
Mon
2k
8k
12k
9k
5k
3k
Tue
2k
11k
14k
10k
4k
2k
Wed
1k
9k
13k
7k
5k
3k
Thu
2k
8k
10k
9k
6k
2k
Fri
1k
7k
8k
5k
3k
1k
Peak: Tuesday 12pm. We suspect this is when everyone pretends to be productive after lunch.
🎉 Milestone! We crossed 40K DAU for the first time this week. The CEO sent a Slack message with 17 emoji reactions. Marketing wants to write a blog post. Engineering wants a nap.
Most Used Features This Week
- 1Dashboard Builder - 28,400 sessions (+12%)
- 2CSV Export - 19,200 sessions (+340% ... someone discovered it)
- 3Saved Filters - 15,800 sessions (+5%)
- 4Team Sharing - 12,100 sessions (+8%)
- 5Dark Mode Toggle - 11,900 sessions (users toggle it 4.2x per session on avg)
Live footage of our users discovering the CSV Export button
User Retention Cohort (Weekly)
| Cohort | Week 0 | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|---|
| Feb 17 | 100% | 68% | 52% | 45% | 41% |
| Feb 24 | 100% | 71% | 55% | 48% | - |
| Mar 3 | 100% | 74% | 58% | - | - |
| Mar 10 | 100% | 72% | - | - | - |
| Mar 17 | 100% | - | - | - | - |
Retention is trending up. The PM says it's the new onboarding flow. Engineering says it's because they fixed 47 bugs. Design says it's the new font. Everyone is right and no one is right.
⚠️ Heads up: The "Help" button click rate is up 89% this week. Investigation revealed it's because we accidentally moved it to where the "Submit" button used to be. UX team is "looking into it."