Healthcare Weekly Report

Week of 2026-03-30 → 2026-04-06

Generated
2026-04-06
Cumulative relative uplift vs 10% goal
Method = avg relative uplift of last 2 weeks vs avg of prior 2 weeks  •
Optum Kaia
Relative Uplift Trend Details
Retention M1Secondary KPI
Cumulative Relative Uplift0%10%-1.3%03-0903-30
Optum Kaia
Retention M1
-1.3%
cum. uplift
0%◎ Goal 10%
11.3 pp to goal
Negative
↑
+1.48pp — increase
Relative Uplift Trend Details
ActivationPrimary KPI
Cumulative Relative Uplift0%10%+3.7%03-0203-23
Optum Kaia
Activation
+3.7%
cum. uplift
0%◎ Goal 10%
6.3 pp to goal
Below Target
↑
+3.04pp — increase
Relative Uplift Trend Details
Retention M2Secondary KPI
Cumulative Relative Uplift0%10%+10.0%03-0903-30
Optum Kaia
Retention M2
+10.0%
cum. uplift
0%◎ Goal 10%
✓ Goal reached
On Track
↓
-2.00pp — decrease
Optum 2nd.MD — VI action vs VI control
Relative Uplift Trend Details
Nurse AssignmentPrimary KPI
Cumulative Relative Uplift0%10%+46.9%03-1604-06
Optum 2nd.MD
Nurse Assignment
+46.9%
cum. uplift
0%◎ Goal 10%
✓ Goal reached
On Track
↓
-3.14pp — decrease
Relative Uplift Trend Details
Consult CompletedSecondary KPI
Cumulative Relative Uplift0%10%+63.2%03-1604-06
Optum 2nd.MD
Consult Completed
+63.2%
cum. uplift
0%◎ Goal 10%
✓ Goal reached
On Track
↑
+8.73pp — increase
Relative Uplift by Campaign — Cumulative
Cumulative Relative Uplift (%)
(Action rate − Control rate) / Control rate  •  Latest cumulative value per campaign  •  Green ≥ 0% • Red < 0%
Added Members by Campaign ⓘThe estimated number of additional members who converted due to the campaign's effect.

Calculation: Nominal uplift × campaign eligible population
Activation ⓘThe estimated number of additional members who converted due to the campaign's effect.

Calculation: Nominal uplift × campaign eligible population
44
Since 2025-07-28
Retention M1 ⓘThe estimated number of additional members who converted due to the campaign's effect.

Calculation: Nominal uplift × campaign eligible population
-36
Since 2025-07-28
Retention M2 ⓘThe estimated number of additional members who converted due to the campaign's effect.

Calculation: Nominal uplift × campaign eligible population
67
Since 2025-07-28
Executive Snapshot — Campaign Performance
▮ Activation
Flags Sent Recent Cohort
485
Attempt Rate
89.7%
Uplift (cum.)
+3.7%
below target
  • Relative Uplift Trend ↑: +3.04pp — increase
  • Attempt Rate Trend ↑: Increase 7.3pp (91.3% vs 84.0%)
  • Conversion Rates ↓↓: Both trending down. Action 19.1% vs Control 18.4% (+0.7pp)
  • ◆ Intervention: significant in touches 1+2 (p=0.007, p=0.008); touch 3: n too small
▮ Retention M1
Flags Sent Recent Cohort
2,368
Attempt Rate
84.4%
Uplift (cum.)
-1.3%
below target
  • Relative Uplift Trend ↑: +1.48pp — increase
  • Attempt Rate Trend ↑: Increase 3.1pp (89.8% vs 86.8%)
  • Conversion Rates ↓↓: Both trending down. Action 16.1% vs Control 16.3% (-0.2pp)
  • ◆ Intervention: no effect in touches 1+2 (p=0.147, p=0.354)
▮ Retention M2
Flags Sent Recent Cohort
73
Attempt Rate
75.0%
Uplift (cum.)
+10.0%
  • Relative Uplift Trend ↓: -2.00pp — decrease
  • Attempt Rate Trend ↑: Increase 50.0pp (100.0% vs 50.0%)
  • Conversion Rates ↓↓: Both trending down. Action 25.6% vs Control 23.3% (+2.3pp)
  • ◆ Intervention: touches 1+2: n too small
Data Freshness

Tables are updated daily from Snowflake

✓  All data is fresh — no stale tables detected.
Optimizations
Unavailable at the moment.
Cumulative Relative Uplift — VI Action vs VI Control
Cumulative Relative Uplift (%)
(VI Action rate − VI Control rate) ÷ VI Control rate • Green ≥ 0% • Red < 0%
Added Members by KPI ⓘEstimated additional members who achieved the KPI due to the VI campaign effect.

Calculation: Nominal uplift × action group attempted population (cumulative since 2026-03-02)
Nurse Assignment ⓘAdditional nurse assignments attributed to VI: (action rate − control rate) × action attempted
85
Since 2026-03-02
Consult Completed ⓘAdditional completed consults attributed to VI: (action rate − control rate) × action attempted
31
Since 2026-03-02
Performance Snapshot
Relative Uplift Trend
  • Nurse Assignment
  • Relative Uplift Trend ↓: -3.14pp — decrease
  • Consult Completed
  • Relative Uplift Trend ↑: +8.73pp — increase
Alltime Attempt Rate: 51.6% (4,639 of 8,994) since 2026-03-02 — (attempted after flag date) / (all Partner Integration VI)
Data Freshness

Tables are updated daily from Snowflake

✓  All data is fresh — no stale tables detected.
Optimizations
Unavailable at the moment.
Generated 2026-04-06  •  Source: production_gold_engage.healthcare_flags, holdout_control, optum_kaia_enrollments, optum_kaia_activities • analytics_prod.f_interactions_history_view • dbt_analytics.healthcare_flags_kpi  •  Tenant: optum-kaia